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Digital Marketing Strategy Moves More Products

When moving and storage company STORsquare contacted Blue Door Consulting for digital marketing strategy, they wanted more than PPC services and an SEO agency. They wanted to grow. We started simply, crafting a digital strategy to turn clicks into quotes.

The Results

Digital Marketing Services Move the Needle

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Increase in average position in search results

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Increase in quote form submissions

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Increase in conversion rate

SEO DIGITAL MARKETING CREATES LEAD OPPORTUNITIES

To make the SEO efforts successful, we focused first on making the site user-friendly to ensure customers could easily find needed information. A website home page redesign helped STORsquare better tell its story and show customers what the company had to offer.

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SEO STRATEGY HELPS CUSTOMERS ANSWER THEIR QUESTIONS

Following the website home page redesign, Blue Door Consulting’s SEO consultants gave STORsquare’s website a comprehensive keyword update, helping customers locate the moving and storage containers they need. This got organic search moving: The site experienced a 54% increase in average search ranking.

OUTSIDE-THE-BOX PPC SERVICES DELIVERS

STORsquare needs to help customers find the right storage containers to rent for their moves. As part of our PPC services, we honed strategy around search intent, connecting customers with rentals. After careful refinement, the campaign saw a 10.93% conversion rate. (In fact, the campaign was so successful, STORsquare had to acquire more containers to meet rising demand!)

A MOVING DIGITAL MARKETING CAMPAIGN

The digital marketing strategy – website redesign, SEO strategy and PPC services – helped STORsquare double their quote requests in the first year alone. That’s a move worth celebrating.

Creating clicks and more.

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